Editor-in-Chief İlkay Küçükgüzel Associate Editor Aslı Türe Online ISSN 2630-6344 Publisher Marmara University Frequency Bimonthly (Six issues / year) Abbreviation J.Res.Pharm. Former Name Marmara Pharmaceutical Journal
Marmara Pharmaceutical Journal 2014 , Vol 18 , Issue 3
Direct to consumer drug advertisments and patient rights: A qualitative research
Nazli SENCAN1, Metin UYAR2
1Yeditepe Üniversitesi Eczacılık Fakültesi, Eczacılık İşletmeciliği ABD, Kayışdağ İstanbul
2Eczacı, Milliyet Gazetesi sağlık muhabiri
DOI : 10.12991/mpj.2014187245 AİM: This study aims to understand and manifest the health professionals point of views" (pharmacists and physicians) on direct to consumer drug advertisements as a part of patient right, who are members of Non Govermental Organisations (NGO).

METOD: Focus group discussions and interviewing is used as one of a qualitative research method. In summer and fall of 2012, 3 group discussions were carried out with physicians and pharmacists. Participants" own opinions on direct to consumer drug advertisements, independent from their memberships of their NGO"s, were talked and recorded via semi structured questions. All the group interviews lasted 1 to 2 hours. The assessments were done after the transcriptions.

RESULTS and DISCUSSION: In this priliminary reserach, it is understood that, direct to consumer drug advertismets may harm the patient rights as well as human rights. The participants, phsicians and pharmacists, who are members of pharmaceutical industry and pharmaceutical profession association, declared and mentioned that, a global negotiation of drug industry, manufactırers, exporters,stake holders, pharmacists, community representers and governmental authority is needed on drug advertisements. Keywords : drug advertisements, pharmacist, qualitative research, patient rights

Marmara University