Editor-in-Chief
Hatice Kübra Elçioğlu
Vice Editors
Levent Kabasakal
Esra Tatar
Online ISSN
2630-6344
Publisher
Marmara University
Frequency
Bimonthly (Six issues / year)
Abbreviation
J.Res.Pharm.
Former Name
Marmara Pharmaceutical Journal
Journal of Research in Pharmacy
Articles in Press
Evaluation of pharmaceutical companies’ websites in technology development zones: the case of Türkiye
1Department of Pharmacy Management, Faculty of Pharmacy, Hacettepe University, Ankara, Türkiye
DOI :
10.29228/jrp.867
Technology development zones are crucial for innovation-driven sectors such as the pharmaceutical
industry. In addition to their innovative characteristics, companies in technology development zones have corporate
identities. In this context, websites are critical tools for building relationships with the public and stakeholders and
represent their corporate identities. Thus, in this study, we examined the content of pharmaceutical companies’ websites
in technology development zones in Türkiye. After refining the list of pharmaceutical companies in technology
development zones, their websites were evaluated according to criteria based on the literature considering their
corporate characteristics. Next to the literature, their region, being global/local, having products, and collaborations are
considered for comparison. There were 30 pharmaceutical companies in the 81 technology development zones. The
highest and lowest scores are 34 and 5, respectively. We found no statistical significance in the scores of the companies’
websites considering being global/local and collaborating. On the contrary, we found a statistical difference between
groups considering the products and corporate communication scores of companies that have available products. In the
pharmaceutical industry, as an innovation-driven sector, it is important to take place in competitive markets not only
with innovation but also with technology-based products. Here, websites can serve as a channel for communication and
strengthen their brand image. In addition, to enhance the accessibility and trustworthiness of content, websites should be
built in a standardized and comprehensive manner.
Keywords :
Corporate identity; corporate websites; pharmaceutical industry; technology development zone